Maris Antons

Putting marketing back into social media posts

If I had a dollar each time I saw shitty posts from various pages on Facebook, I wouldn’t have any interest in writing this blog post, but since I’m not getting paid for that, the next best thing I can do is to try to help turn this situation around. Why so many people struggle with this? Because they have no idea from where to begin. Just try doing a google search for social media practices – “get more likes”, “get more engagement”, “measure engagement rate”, “post at right times”, etc. The first google result for facebook content ideas has […]

How much to spend on post boosts on Facebook

facebook post boosts

This is a question I get all the time and have never known the right response. The problem is that every company is different by size, marketing budget and various other things. So, by now you probably understand that there is not one correct answer. Also, make sure you have a strategy in place that will lead to making more money with help of post boosts. Likes are nice, but they won’t pay any bills. Q1: Who are you boosting them to? This is important since the size of your audience will impact your budget the most. We suggest you […]

We make it easy for our clients to leave us – here’s how and why

As counter-intuitive as it sounds, it’s true. We make sure that transition process for our clients, should they choose to continue their digital marketing efforts without us, is as easy as possible. Of course, we’re not in the business of losing clients and we try to avoid losing them, but we see first-hand how damaging to business can be the change of its digital marketing partner. Why exactly About half of our clients have worked with somebody else before us (for others we’re their first partner in digital marketing) and so our cooperation starts with handing all the access to […]

Social media gimmicks you don’t need, but agencies will sell to you

When we set out to work for ourselves, we did that because a couple of reasons and one of those – freedom to do whatever we see as the right thing for ourselves, our clients and society. From time to time we’ve struggled to package our offering since it’s ever-changing and evolving. For example, for a while we had removed social media from our pitch decks entirely – just because we saw that we can add much more value elsewhere than in monthly content plans. So here goes our shortlist: Social media calendar When I started my career in digital […]

What is digital performance marketing – plain and simple

digital performance marketing

What is performance marketing and why everyone should look into it? While definitely not for everyone, most companies should be more aware of this approach to digital marketing. It might seem expensive at first, but it also brings measurable and (mostly) better results in the long run. Setting clear goals This is the cornerstone of performance marketing as opposed to the classical model which that tries to reach goals like reach, impressions and time spent on advertising content. 20 years ago going to media agency meant you where getting reach and impressions. Nowadays, while in some cases things like reach […]

How we won national Cannes Young Lions competition and what to expect next

Cannes Young Lions

Background – our strategist Maris took a part in national (Latvian) competition for Cannes Young Lions and won. Here is Maris with his teammate Rihards reflecting on their experiences during the event and talking about what to expect in Cannes. Since Rihards already got the chance to go there last year, the part about what to expect is filled with insights. In case you don’t understand Latvian and there are no captions – turn them on in the YouTube settings at the bottom of the video. Short summary Taking a part in Cannes Young Lions national competition – worth every […]

Website analytics checklist – the tools we use

tracking website visitors

There are so many possibilities and options when it comes to website analytics – it can be quite frustrating to decide which services should you include in your analytics/tracking set-up and which would be an overkill. Over years of work we have worked with clients in very different industries and with very contrasting goals and needs. Through all of that we have created a list of tools that we include in our initial set-up for clients. Of course, not every client needs all of this, but we go through these options in every case and usually include most of them […]

Three levels of goals in digital marketing – how to choose yours

Before we go into digital strategy and to build upon our previous post that took a look at importance of analytics, it’s very important to define and set goals. Goal setting is the most important aspect of digital strategy because without those you can’t evaluate anything else. The good news is that digital marketing channels make goal setting much easier than the more traditional (offline) marketing). Offtopic – online marketing is traditional nowadays, no escaping from that. Why goals matter? After any marketing campaign you can gather various kinds of data that include, but are not limited to number of […]

Website analytics and visitor tracking – start now

Most companies that say they do analytics usually have Google Analytics on their website. Sorry to break this to you, but it’s not enough. Here are a couple of reasons why. Not to worry – if you’re like most companies you can easily fix this and when the time comes you’ll be well equipped. So we have Google Analytics. What else is out there? The two most important advertising platforms on internet today are those of Google and Facebook. So, the next obvious choice is the Facebook pixel. Facebook pixel doesn’t do analytics like Google does, but it counts its […]