What is performance marketing and why everyone should look into it? While definitely not for everyone, most companies should be more aware of this approach to digital marketing. It might seem expensive at first, but it also brings measurable and (mostly) better results in the long run. Setting clear goals This is the cornerstone of […]

Background – our strategist Maris took a part in national (Latvian) competition for Cannes Young Lions and won. Here is Maris with his teammate Rihards reflecting on their experiences during the event and talking about what to expect in Cannes. Since Rihards already got the chance to go there last year, the part about what […]

There are so many possibilities and options when it comes to website analytics – it can be quite frustrating to decide which services should you include in your analytics/tracking set-up and which would be an overkill. Over years of work we have worked with clients in very different industries and with very contrasting goals and […]

Before we go into digital strategy and to build upon our previous post that took a look at importance of analytics, it’s very important to define and set goals. Goal setting is the most important aspect of digital strategy because without those you can’t evaluate anything else. The good news is that digital marketing channels […]

Most companies that say they do analytics usually have Google Analytics on their website. Sorry to break this to you, but it’s not enough. Here are a couple of reasons why. Not to worry – if you’re like most companies you can easily fix this and when the time comes you’ll be well equipped. So […]