Every project we do starts off with thorough set-up of various tracking and analytics tools. This allows us to create higher performing marketing campaigns and to measure results with better accuracy. Instead of targeting everyone in a defined demographical group we take into account user behaviour to target campaigns and even specific creative materials. Wouldn’t you agree that someone who doesn’t know you requires completely different communication than somebody else, who has been your loyal customer for years?
In short – this minimizes marketing budget waste.
After analytics has been set up, the next step is to find the best performing creative for ads. To make sure we’re maximizing our advertising efforts we take all the available creatives, mix them up in infinite variations and test them against each other. We call them ad permutations.